Dioriviera, a Pop-Up Fashion Oasis at the Beverly Hills Hotel 

Dioriviera, a Pop-Up Fashion Oasis at the Beverly Hills Hotel 

If you love Dior, then you will love Dioriviera, the Christian Dior summer pop-up taking over the Beverly Hills Hotel in Los Angeles.  

To celebrate and promote this year’s Dioriviera Capsule Collection, the iconic fashion brand has temporarily taken over the legendary pool deck and cabanas of the fabled Beverly Hills Hotel and transformed them into a Dior shopping mecca.   

Positioned in the world’s most coveted zipcode – 90210 – this location is one in a series of exclusive Dioriviera global activations along with pop-ups at the Rosewood Miramar in Montecito and Gurney’s Resort in Montauk, New York.   


Beach day but make it Dior chic at the Beverly Hills hotel © Paul Vu

Until September, guests can enjoy a little slice of paradise as they experience an exquisite poolside escape. This year’s continually reinvented Dioriviera capsule collection, a hallmark of Creative Director of Women’s Haute Couture, Maria Grazia Chiuri, was reimagined to reflect the glow of the sun-kissed beaches of the Mediterranean. 

I had the pleasure of visiting the posh pop-up boutique which showcases the Dioriviera collection and was immediately captured by the creativity of this Dior haven. The cabana was transformed into a “mesmerizing sandcastle”, with life-size sand sculptures of giraffes, lions, flora and fauna seemingly emerging from the sand. An immersive toile de Jouy-wrapped skylight roof completes the beachy fun vibe of the pop-up and offers guests a glimpse of the radiant blue sky. 

Guests have access to exclusive, limited-edition ready-to-wear pieces including signature Dior skirts, dresses, shorts and swimsuits in shades of pink and grey, and of course the coveted Dior toile de Jouy Cabas handbags. Dior scarves, Lady Dior bags, Dway mules and J’Adior pumps are displayed as well. The motif continues with luxury beach accessories that celebrate the art of living, including Dioriviera umbrellas, surf boards, cushions, yoga mats and more. 

Far more than just a shopping experience, guests can also relax poolside where the fashion house’s signature toile de Jouy prints swathe all the lounge chairs, umbrellas and surf-inspired cabanas lining the perimeter. A colour palette of soft pink and grey complements the already uber chic tones of the pool area and enhances the experience of this warm Dior oasis while a Dior ice cream cart serves hourly refreshment during the weekends. 

Gray and Pink Toile de Jouy Reverse Beverly Hills Embroidery medium Dior Book Tote, £2,500.00 by Dior, sold exclusively at the pop-up boutique © Ellen Von Unwerth

Dioriviera evokes the “promises of an endless summer.” The golden summer memories may last, but the Dior takeover will only remain until September 4th, 2023.   

The Pop-up Boutique at the Beverly Hills Hotel is open daily from 9AM to 6PM daily to hotel guests and non-hotel guests alike. 

Lead photo credit : The Dioriviera pop-up is on until September 4th © Paul Vu

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A native of Los Angeles, Barbara is the France Today Ambassador for L.A. She graduated from UCLA with a BA degree in Political Science, and also received her JD degree from UCLA School of Law. While at UCLA, she spent her junior year in Grenoble, France. From that time on, she has been an avid and passionate Francophile. She has visited almost every region in France, and still pursues French language courses in Los Angeles. She has an apartment in Paris and continues to visit France every year.

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