If you love Dior, then you will love Dioriviera, the Christian Dior summer pop-up taking over the Beverly Hills Hotel in Los Angeles.
To celebrate and promote this year’s Dioriviera Capsule Collection, the iconic fashion brand has temporarily taken over the legendary pool deck and cabanas of the fabled Beverly Hills Hotel and transformed them into a Dior shopping mecca.
Positioned in the world’s most coveted zipcode – 90210 – this location is one in a series of exclusive Dioriviera global activations along with pop-ups at the Rosewood Miramar in Montecito and Gurney’s Resort in Montauk, New York.
Until September, guests can enjoy a little slice of paradise as they experience an exquisite poolside escape. This year’s continually reinvented Dioriviera capsule collection, a hallmark of Creative Director of Women’s Haute Couture, Maria Grazia Chiuri, was reimagined to reflect the glow of the sun-kissed beaches of the Mediterranean.
I had the pleasure of visiting the posh pop-up boutique which showcases the Dioriviera collection and was immediately captured by the creativity of this Dior haven. The cabana was transformed into a “mesmerizing sandcastle”, with life-size sand sculptures of giraffes, lions, flora and fauna seemingly emerging from the sand. An immersive toile de Jouy-wrapped skylight roof completes the beachy fun vibe of the pop-up and offers guests a glimpse of the radiant blue sky.
Guests have access to exclusive, limited-edition ready-to-wear pieces including signature Dior skirts, dresses, shorts and swimsuits in shades of pink and grey, and of course the coveted Dior toile de Jouy Cabas handbags. Dior scarves, Lady Dior bags, Dway mules and J’Adior pumps are displayed as well. The motif continues with luxury beach accessories that celebrate the art of living, including Dioriviera umbrellas, surf boards, cushions, yoga mats and more.
Far more than just a shopping experience, guests can also relax poolside where the fashion house’s signature toile de Jouy prints swathe all the lounge chairs, umbrellas and surf-inspired cabanas lining the perimeter. A colour palette of soft pink and grey complements the already uber chic tones of the pool area and enhances the experience of this warm Dior oasis while a Dior ice cream cart serves hourly refreshment during the weekends.
Dioriviera evokes the “promises of an endless summer.” The golden summer memories may last, but the Dior takeover will only remain until September 4th, 2023.
The Pop-up Boutique at the Beverly Hills Hotel is open daily from 9AM to 6PM daily to hotel guests and non-hotel guests alike.
Lead photo credit : The Dioriviera pop-up is on until September 4th © Paul Vu
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