Hermès Pop-Up Carré Club Arrives in Los Angeles

Celebrating the iconic Hermès classic silk scarf, Hermès will open its traveling Pop-Up Carré Club in Los Angeles from November 8-11. It is a day-to-night interactive event dedicated to the craft and history of the legendary and timeless square or carré scarf.

A symbol of luxury, the Hermès scarf represents quality, craftsmanship and timeless style. The French luxury house Hermès was founded in 1837, and 100 years later, the Hermès scarf was born. The scarf was based on a woodblock by Robert Dumas, a member of the Hermès family. Since 1937, about 1,200 different scarf designs have appeared, plus additional designs on a seasonal basis. These iconic scarves have proved to be a versatile and essential style component for women of all generations.

 

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Conceived by Artistic Director of the Hermès women’s collection, Bali Barret, the exhibit launched in New York before traveling to Toronto and Singapore, now Los Angeles, and on to Milan later in November. Housed in a large space on Melrose Avenue, it is an all encompassing event. Guests enter the Carré Click and Check reception area where they receive a membership card, then enter a photo booth to have their portrait taken. At the Carré Studio, an on-site atelier, guests can view live artists and designers at work. At Carré Stories, recorded vignettes and tales of the famous scarf are shared. Hungry guests are invited to munch on sweet treats and have a coffee at the Carré Café, and they are welcome to try out their performance skills at the Carré-ok, a karaoke studio decorated with scarves. At Carré-Mania, the Pop-Up boutique, all guests may buy current scarves, including a special edition bandana for $195.

Admission is free, so go get Carréed away!

Hermès Carré Club
8175 Melrose Avenue, Los Angeles
11 a.m. to 8 p.m.
Free Admission
Hermès.com

 

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