Loft Design By…

On the corner of the rue des Martyrs and rue Yvonne le Tac in the 18th arrondissement, Loft Design By… houses the men’s, women’s and children’s clothing designed by Patrick Frèche. The name’s ellipsis is a gentle reminder that you are the creator of your own look—he’s just there to help. And that he does, offering top-quality, wearable clothes in chic but classic styles in luxury fabrics at an affordable price. The palette is restrained—mostly white, beige, gray, navy, black—but that’s all the better for finding wardrobe staples that mix and match easily. Velvety, whisper-thin cotton separates can be worn year-round depending on how they’re layered, and light cashmere and cashmere-and-cotton pullovers and cardigans range from waist to knee length. I’ve seen more than one piece here reminiscent of an A-list designer, but nicer, and at a quarter of the price. Not to say the clothes are in any way derivative; they’re straightforward, ultra-stylish and among the most comfortable separates around. Ditto for the menswear, and there is also a limited selection of adorable, sturdy pieces for kids, from newborns on up. An extra bonus: you won’t find the label anywhere back home in the US.

20 rue Yvonne Le Tac, 18th, 01.42.51.39.10. loftdesignby.com

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Originally published in the July/August issue of France Today