Book Review: Fred, The Sunlight Jeweller

Book Review: Fred, The Sunlight Jeweller

The story of Maison Fred is the tale of a truly distinguished gentleman who – as a young man richly endowed with natural talents – believed that, for him, nothing was impossible. In 1936, Fred Samuel opened his first boutique at 6 Rue Royale in Paris, where he brought a fresh and dynamic spirit to his jewellery designs, reflecting the brilliant sunlight of Argentina, his birthplace and childhood home. From the iconic Force 10 bracelet to the Pretty Woman collection, his heritage has imbued the Maison with a unique personality, setting it apart from all competitors.

Fred Samuel outside the Hotel Negresco in Nice in 1930 © Fred

This book is a family history, a celebration of extraordinary jewels and, above all, a tribute to Maison Fred’s founder, whose values and spirit continue to inspire contemporary jewellers. Drawing on numerous archival documents, gouache design studies, and splendid examples of precious jewels, it depicts the full scope of a rich heritage.

Fred, The Sunlight Jeweller
Vincent Meylan

From France Today magazine 

Lead photo credit : Fred, The Sunlight Jeweller is out now © Flammarion

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