Dior’s Star Shines on New Beverly Hills Flagship Store

The house of Dior Beverly Hills showcases the entire Christian Dior universe, in all its timeless elegance and style. Designed by Peter Marino, the stunning, expansive boutique is not merely a retail store, but an immersive experience of Dior’s rich heritage that channels his legendary spirit. 

The essence of Dior’s vision is reflected from the moment one gazes into the windows of the stunning façade that displays miniature hand-painted figurines and scenes that follow Dior’s story, from his guiding star to the “beehive”, a reference to all the busy workers at his atelier in Paris.  

Upon entry, the interior brings to life Dior’s belief that, “Fashion in sum comes from a dream, and dreaming is an escape.” The four-story boutique, a sanctuary to his “realm of dreams”, is anchored by Dior’s most enduring symbols. Long before it existed, in 1946,  Christian Dior stumbled upon a metal star on the rue du Faubourg Honoré as he made his way to a meeting to secure funding for his future fashion house. When the meeting proved successful, he took that serendipitous moment on the street as a sign of destiny and good fortune. Always a superstitious man, he embraced the star as an enduring symbol. It remains a signature emblem of his brand.    

His superstitions shaped the spirit of his original fashion house. The Beverly Hills outpost is a continuation of his legacy, merging heritage and reinvention, with many elements of his superstitious beliefs integrated into his designs and incorporated into the new maison as well. Other motifs that contribute to the sophisticated atmosphere include the ground floor constellation parquet flooring, in subtle recognition of Dior’s guiding star symbol. Also of significance, the cannage pattern (inspired by the chairs at his first show), with its crisscross geometry discreetly woven into the panels and furnishings, and the use of flowers that symbolize his appreciation for the feminine experience. Dior noted that, “Real elegance is everywhere, especially in the things that don’t show.” 

Nature and gardens always held a special place in the heart of Dior. The boutique’s central grand staircase winds through a stunning and lush three-story garden enclosed in glass that evokes Dior’s home in Granville. The garden theme is woven throughout the entire Beverly Hills structure.

Channeling Dior’s embrace of glamour with timeless roots, there are curated boutiques for women’s ready-to-wear and evening wear, men’s ready-to-wear, leather goods, shoes and accessories, jewelry and fragrances. The layout is open and modern, with neutral, tasteful and elegant tones. The space projects Parisian chic combined with West coast flair.

On the third floor, perched at the top of the Dior flagship, the focus shifts from the world of fashion to a Dior-inspired culinary feast for the senses with the debut of Dior’s first restaurant outside of Paris, Monsieur Dior by Dominique Crenn. The stunning new restaurant boasts curated contemporary artwork, and features a bar, lounge and main dining room, every detail enhanced by Dior-branded elements. A beautiful terrace with an indoor-outdoor flow blends the Parisian elegance and intimacy of 30 Montaigne with sunny California vibes. The immersive experience continues as three-star Michelin Chef Crenn, chef and proprietor of Atelier Crenn in San Francisco, offers a menu inspired by the house of Dior that is incorporated into every delicious dish.  Dining here felt like a delicious Dior-inspired dream.

Christian Dior once said, “Respect tradition and dare to be different.” Embracing the House’s storied past while offering a fresh, modern perspective, the new Dior Beverly Hills boutique does just that. 

House of Dior Beverly Hills

323 N. Rodeo Drive

1 (310) 859-4700