Celebrate Summertime with a Splash of Dior at the Beverly Hills Hotel
For the second year in a row, the famed Beverly Hills Hotel welcomes the Dioriviera pop-up boutique to grace its iconic pool area.
This summer, Dior has reimagined its pop-up boutique to resemble a mesmerizing sandcastle, immersing visitors in a life-sized fantasy world of sand giraffes, lions and tigers adorning its sand-speckled walls. The pop-up is one of many global resort activations, and this location delivers par excellence.
Inspired by the allure of the Mediterranean, guests instantly unwind as they stroll through the Dior-inspired Citrus Garden and enter the boutique boasting raffia wallpaper and bamboo décor.
Overlooking the iconic pool, a gentle breeze wafts through the shop as you take in the Dioriviera capsule collection, designed by Maria Grazia Chiuri, with the Dior signature Toile de Jouy print. Items include summer and beachwear apparel, accessories adorned in shades of blue, orange and pink, as well as Dior handbags. Exclusively on display and offered this year are two Dior book totes in palettes of coral and lemon/lime. Dior Maison-crafted home essentials including linens, glassware, cushions and candles are on display as well. The entire effect is intoxicating.
As part of this captivating experience, guests can step outside and relax at the Dior-transformed poolside area, reimagined with cabanas, pool loungers and umbrellas swathed in the Maison’s Toile de Jouy Soleil print. There is even a special Dior ice cream cart available to serve treats to guests during the weekends.
Enhancing Dior’s takeover of the hotel pool, and available just steps away, Dior recently unveiled its new Spa Residence “Le Jardin des Rêves”. It includes four Dior-imagined treatment rooms, where guests can indulge in an exclusive well-being experience featuring beauty offerings and treatments.
John Scanlon, General Manager of the Beverly Hills Hotel, noted: “We are thrilled to partner with Dior again to create an alluring experience that is as stylish as it is sensory.”
It’s hard to believe that the Beverly Hills Hotel could manage to become even more chic. Having just witnessed the magic of Dioriviera poolside this summer, I encourage you to visit, escape and relax in the summer holiday vibe. I can’t imagine a better way to luxuriate in the California sunshine.
Christian Dior Pop-Up Boutique – through September 4, 2024
Monday – Friday 9am-5pm
Saturday and Sunday 9am –6pm
Open to Hotel Guests and Non-Guests
Lead photo credit : The Beverly Hill Hotel-Dior-Pool-facing-cabanas-HR-Dorchester-Collection
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